Anche in questo caso è l'inizio dello scritto effettivo e cioe' senza collegamenti comuni alle altre pubblicazioni.La scelta della 2° pubblicazione in dimensioni,deriva dagli stessi motivi,perche' la prima contiene dei "glossari" e quindi sono piu' o meno identici in tanti spazi i contenuti,mentre quelli sotto sono proprio gli effettivi!:)
Il contesto complessivo è al suo interno e per unirlo al presente,è sufficente la parte evidenziata:)
The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing.
But there is no single definition of SEO.
That’s why I reached out to more than 60 SEO experts and asked them how they would define what search engine optimization is now.
All of their answers and perspectives are unique – and not one of these definitions of SEO is wrong.
Here’s how these SEO professionals say we should answer the question, “what is SEO?” in 2018.
Benj ArriolaBenj Arriola / SEO Director, Myers Media Group
Google continuously develops and improves upon their algorithm to create a sophisticated machine that learns as it grows; the more it learns, the less humans can comprehend. Over the years, SEO strategies have evolved in attempts to keep pace with Google’s algorithm changes and updates with the use of machine learning and data science, and this is SEO in 2018.
Yet some things never change, one factor remains constant: Google has always focused on quality, beneficial content that users love to read, watch, listen to, and share. With quality content that benefits the user as a focal point in Google’s ranking algorithm, it is imperative to also make that the priority of the SEO when producing content.
Loren BakerLoren Baker / Founder, Search Engine Journal
SEO is the encompassing definition of putting together a three-part strategy which includes:
The ongoing tehnical optimization of a website to make sure that Google is able to properly read and index the pages which are meant for Google, its desktop and mobile rankings, and other engines. Also, it’s ongoing innovation for search and consumer usability via solutions like AMP, Schema, and rich snippets.
The inclusion of content on the transactional, informational, and publishing level on websites so consumers and engines can easily define a page or section of the site, its importance and relevance to natural search queries and subject matter. Navigation is a part of content strategy, so interlinking plays a big part here.
The ability to promote content which is shareable and supports the above mentioned SEO goals. Sharing content via outreach, PR, link building, and amplification initiatives lead to signals from authority sites in the same topical neighborhood of the site being optimized, which in simple terms means you get great links that Google loves.
What Is Search Engine OptimizationAleh Barysevich / Founder & CMO, Link Assistant
SEO today is about making the right choices based on tons of accurate SEO data, the latest Google trends, and common sense. Simple but not easy!
There’s also this tendency for SEO to merge with performance marketing and lose its role as a standalone discipline.
Seth BesmertnikSeth Besmertnik / CEO, Conductor
There is one simple answer to this: give your customers value. If you know what your customers need/want and give it to them, you will win in SEO tremendously in 2018 and beyond.
There is only one algorithm that matters: Your customers – and their hearts, minds, and souls.
This picture says it all:
The only algorithm that matters
Andy BettsAndy Betts / Executive and CMO Adviser
SEO in 2018 has a real opportunity to redefine its role as a pivot point in the modern-day marketing stack. There is a very real opportunity for search marketers to align and integrate themselves across content, digital, and marketing communication channels.
The convergence of content and SEO presents a massive opportunity for brands to evangelize organic search success and tear down the silos and stigma once associated with the dark side of the industry.
SEO, alone, is not enough to guarantee success and content marketing, alone, is not enough to guarantee success. Search and content together builds a better customer experience and there is massive market opportunity for marketers who are connecting the dots.
What Is Search Engine OptimizationAlan Bleiweiss / Alan Bleiweiss Consulting
SEO in 2018, is the process of helping search crawlers and algorithms gain maximized access, understanding, and formulaic confidence that “this page is the best choice for this search query.”
Ultimately, even that too, is really about helping searchers discover your content and doing so in a way that instills confidence to them that “this is what I was looking for.”
Chris BoggsChris Boggs / Founder, Web Traffic Advisors
SEO in 2018 continues to be about forcing the “blocking and tackling” basics to be fully optimized – processes, channel-understanding, and politics are often in the way.
Communication continues to be a problem on the mid-sized to enterprise side, with teams either unwilling or unable to work together efficiently to accomplish 90+ percent of SEO recommendations.
On the SMB side, there is a high expectation of SEO performance yet often an inability to complete (or pay-to-complete) hours dedicated toward improving content, links, or “online branding,” which are all important to growing performance.
The “unwillingness” at both ends of the spectrum comes from a general naiveté about the level of effort required for SEO to work, especially in moderately to competitive spaces.
Michael BonfilsMichael Bonfils / Global Managing Director, SEM International
On a global and multilingual standpoint, when doing SEO in multiple languages and cultures, only a native language SEO specialist would truly understand the behaviors, usage, and types of keywords that respond to their market. Outside of the implementation of hreflang and market/language rich keywords, all the same rules apply to multilingual SEO as in regular English SEO.
